Before you choose Hubspot survey tool that’s right for you, make sure it has the following features:
1. Ease of use and survey creation
You don’t want to spend hours setting up the tool and designing your surveys. A good survey tool will let you launch surveys in minutes so that you can focus on the most important things—acting on your results and improving customer experience.
Make sure the software you choose has a no-code survey creator and an easy, self-serve install (if you want to run surveys on your website or inside your product).
2. Full customizability
Some survey tools offer uneditable survey templates or only allow small design changes. If you want to:
- Personalize your surveys by adding respondent attributes
- Have the design fully match your brand by adding a custom color scheme or a background picture
- Add extra questions to your NPS survey or edit the existing oneMake sure your tool offers these options.
3. Over-time NPS score tracking
Best NPS survey tools have built-in analytics dashboards that let you monitor your currently running surveys and generate reports, as well as track your score over time, compare your past results, and set up internal benchmarks.
4. Native integrations with your favorite tools
Good NPS software will let you seamlessly integrate your survey results into your current processes—with the help of native integrations with your existing toolset. Here are a few examples of what you can do:
- Connect with collaboration tools such as Slack or Microsoft Teams to receive notifications about replies and immediately close the feedback loop
- Send responses as events to analytics tools such as Mixpanel or Amplitude for deeper user insights
- Send information about detractors and promoters to your CRM, such as HubSpot, to run automatic follow-up marketing campaigns
5. Collaboration options
Your Hubspot survey results shouldn’t stay in a silo. The data should be available to all company departments. Make sure your NPS survey tool will let you collaborate freely with other team members and company departments. For example, Survicate offers unlimited seats.
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