Customer Effort Score (CES) is a metric used to measure the ease of a customer's interaction with a company during a specific experience, such as a purchase, support request, or service interaction. It quantifies the level of effort a customer puts forth to achieve their desired outcome. CES is vital because it directly correlates with customer loyalty and satisfaction, impacting the overall customer experience.
Customer Effort Score (CES) survey is a questionnaire designed to gauge the level of effort a customer exerted to resolve an issue or complete a task with your company. By implementing CES surveys, you can measure customer effort accurately, identify pain points in your customer journey, and take proactive steps to reduce customer effort. This leads to enhanced customer loyalty and satisfaction, ultimately boosting your business's success.
Connect various integrations so your product teams are always up to date with actionable feedback data. Track customer effort score surveys results to know how likely your customers are to get back to you in the future. Improve user experiences and win more long-lasting customer relationships.