“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
Robin Tussiot
CRM Manager at Kard
EFFORTLESS SURVEYS
Run multi-channel customer feedback surveys in a snap
“Survicate integration capabilities are great and that’s a big part of the appeal. And the platform itself is very innovative and it’s so easy to set up surveys.”
“The targeting aspect of product surveys, the number of question types to choose and customizable attributes make Survicate the best survey tool I've ever used.”
Improve customer retention with data-driven decisions. Target micro surveys to reach the right audience. Analyze product feedback and prioritize your roadmap effectively.
“We started running surveys with Survicate within minutes and within budget, what a great value for money! In the past we needed multiple apps to get customer feedback. Now we have all we need with a single subscription.”
“I love how the Survicate & Slack integration helps my team receive CSAT and NPS responses in real time and follow up immediately if needed. These responses are fed directly from the integration Survicate has with Zendesk!”
Get more satisfied customers with product feedback
Run product surveys to know what users think about your product and their experience. Make data-driven decisions to build a sticky product and attract more customers.
Understand user needs
Launch product surveys to get more insights about users’ behaviors, challenges, goals and needs to address them with your product. Design a product that is irreplaceable for your customers to reduce churn risk. Help users to achieve their goals faster and increase customer satisfaction.
Prioritize the roadmap effectively
Ask your users which enhancements are most important for them. Focus on features with the most significant impact on your business. Attract more users and turn them into satisfied customers. Review your roadmap regularly with continuous insights from product surveys.
Increase in product engagement
Collect insights on each user journey stage. Make data-driven decisions to personalize user experience, improve the onboarding experience and remove friction. Learn what features will keep your users engaged for longer than before.
Identify bugs faster
Prevent frustrated users from turning into detractors. Use the product survey app to collect continuous bug reports. Track user issues and gain more satisfied users.
FAQs
What is a product survey?
A product survey is a valuable tool used to gather feedback from customers about new product releases, overall user experience and product usage. It helps in understanding customer preferences, satisfaction and identifying areas of improvement. Product surveys are essential for achieving product-market fit and prioritizing the roadmap more effectively to address all crucial user needs.
What are the main benefits of a product survey?
A continuous product survey ensures your product develops in the right direction. It allows you to collect customer feedback and understand their needs and expectations. Additionally, it helps assess the product's value proposition and determine how well it aligns with your target audience's requirements. A complete product survey program enables you to identify use cases and gather valuable insights for product managers to refine the product roadmap and unlock faster growth.
What are some best practices for creating survey questions?
When designing survey questions, consider using a mix of open-ended questions and closed-ended questions.
Open-ended questions encourage respondents to provide detailed feedback, while closed-ended questions provide specific answer choices. It is essential to balance these question types to effectively gather qualitative and quantitative data. Additionally, ensure that your survey questions are concise, clear, and relevant to your product and target audience.
Survicate offers 11 question types and action screens for in-product surveys you can choose from and customize.
How can I run market research with in-product surveys?
Product surveys play a vital role in the effectiveness of market research. By asking the right questions, while customers are using your product, you can gain more insights into the competitive landscape, target audience preferences, and industry trends straight from crucial customer segments. This information can then be used to improve product-market fit and win over your competitors.
How many product survey questions should I ask?
The number of product survey questions you ask should balance gathering sufficient feedback and not overwhelming your respondents. Keeping the survey concise and focused on the most relevant aspects of your product is crucial. You should be able to collect relevant information by asking up to 2-5 questions in one survey, but Survicate lets you add as many of them as you need.
What is the importance of customer personas in product surveys?
Customer personas are fictional representations of your target audience segments. When conducting product surveys, customer personas help tailor survey questions to specific customer profiles. This allows you to gather more targeted and relevant feedback, improving the overall quality of insights obtained.
How can I get started with my product survey?
Getting started with your product survey is easy. Begin by defining your survey objectives, target audience, and desired outcomes. Then, create a set of well-crafted survey questions that align with your goals. Sign up to Survicate with the flexible free account, add your questions and customize the survey look. Target and launch your survey with events or customer attributes to receive only actionable feedback.
Once you have collected sufficient data, analyze the survey results. Share insights with the team via native integrations with Slack, Google Sheets, and Intercom or export them to XLS/CSV files. You can also download PDF/PNG graphs and use them in your reports or presentations to support your conclusions. Use the insights to make informed decisions regarding your product's development and marketing strategies.
How can I ensure my new product resonates with the target audience by using an in-product survey?
Ensuring that your new product resonates with the market requires a comprehensive approach. Conducting product surveys, market research, and customer feedback can provide valuable insights into the market's needs and preferences. By actively listening to your target audience and asking the right questions, you can refine your product and make it address user needs better.