A product test survey will allow you to:
1. Test users’ perceptions of your product
You’ll find out if people want your product, where it fits into the industry landscape, who wants to buy it, and why.
2. Get to know your target audience better
A product test survey will let you hear directly from your future customers. You’ll learn who they are, how they communicate, and what they want from you.
3. Get new product ideas
With a survey, you’ll ask your audience for their ideas or suggestions — so you can give them exactly what they want.
4. Determine your biggest flaws
You’ll learn what appeals the most to your audience and turn these qualities into your USPs (Unique Selling Points). Discovering your weakest point will let you fix them before the launch, or at least be aware of them.
5. Make informed decisions about your product roadmap
You’ll be able to prioritize feature development based on what matters the most to your future customers.Â
6. Test your product during the whole lifecycle
You can ask your audience about every aspect of your product, from the early concept through name and design.
7. Evaluate different aspects of your product
Whether it’s about features, purpose, usability, or price, you’ll know if your audience is thoroughly satisfied with your offering.‍
8. Increase your chances for a smooth product launch
All in all, there’s one main goal of a product testing survey: making sure your product satisfies your audience so that you can sleep soundly post-launch!