Survicate’s value proposition survey template is a simple survey made of ranking and open-ended questions. We like putting our money where the mouth is, so the survey is easy to set up:
1. Start an account.
Click the button above the page (next to the template's preview) and sign up with your business email. By doing so, you're signing up for a Flexible account. You can use our tool for free until you collect 100 responses.
2. Edit and customize the survey to your needs.
Once you've signed up, you'll be taken to the survey template in Survicate's tool panel. It's almost ready. The only thing you need to do is replace the [ ] brackets with the names of the jobs, pains, and gains from your Unique Value Proposition template.
Optionally, you can tweak the microcopy if it doesn't appeal to your audience. If you want to test just a few jobs, pains, and gains, you can consider changing the survey template by adding 10-point Likert scale questions.
3. Configure the survey.
If you're going to send the survey using a marketing automation tool, like Active Campaign or Mailchimp, select the platform from the drop-down list you'll find in the tool. If you do so, the survey responses won't be anonymous to you. (It's an optional step, though.)
You may also want to let the respondents retake the survey - enable the option in the tool!
4. Connect 3rd party tools
As we've mentioned - Survicate connects with CRMs, marketing automation tools, or collaboration software. You need to enable the integrations before the survey is sent to use them.
It takes just a couple of steps and does not require coding skills. Simply follow the guidelines in the tool!
5. Send the survey.
The UVP validation survey template we've created is a survey you can either email or send as a link. To embed it in an email body - copy the code generated by the tool. You'll need a 3rd party marketing automation platform to distribute the survey in this way.
If you'd rather send the survey through other channels (e.g., social media), copy the survey link generated by the tool and send it in your preferred way.
6. Analyze the results.
Survicate gives you real-time access to survey responses. You can have them flow into your mailbox, Slack, or Microsoft Teams, or you can access them in the survey report in Survicate's panel.
In the panel, you’ll find survey statistics and response breakdown, as well as a word cloud of the most frequently used topics. The tool does all the analysis for you! :)
Are you working on the Unique Value Proposition of your product? Have your target group help you choose the jobs, pains, and gains to focus on.
Don't hesitate. Give the survey a try! 🚀
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