Customer Feedback Form Template 🚀

Customer feedback form template FAQ

What is a customer feedback form?

A customer feedback form is a survey that collects your customers’ opinions, suggestions, and ideas. The ultimate goal of running a customer feedback survey is to improve all aspects of your business – products and services, marketing communication, customer support, and more.

Customer feedback forms can appear directly on your website or product. You can also distribute them as email or link surveys.

It’s crucial to run customer feedback surveys regularly to create a truly customer-centric business. You’ll ensure your customers remain satisfied, show them you value their opinions, and learn about possible bugs and frictions. That is, if you close the feedback loop successfully.

A reliable survey software will help you efficiently run survey campaigns and monitor results all in one place. It will let you focus on the most important part of gathering customer feedback – acting on it!

Why are customer feedback forms important?

We all know that customer feedback is essential to building a successful business that attracts loyal customers. However, many organizations struggle with establishing sustainable processes of collecting and acting on customer feedback.

Customer feedback forms are here to help you gather customer feedback in an organized way.

Surveys and forms can get you just the kind of feedback you need, wherever you need it. Unlike online reviews or impromptu conversations with your customer, surveys give you control over the topics you want to learn more about. They also allow you to catch your customers at the right point of their journey. For example, when you want to improve your purchasing process, you can display a survey on your website right after your client completes their order.

The standardized nature of surveys lets you monitor changes in your customers’ sentiment over time. Re-running a survey with more or less the same set of questions regularly will help you see if your customers’ satisfaction improves. You’ll also be able to make sure your product development is on the right track.

Surveys and forms are also excellent tools to measure numerical customer satisfaction metrics, such as NPS, CSAT, or CES, which are easy to benchmark and turn into a company-wide KPI.

Additionally, surveys make it easier to interview a broader range of customers. The customers who reach out to your support team or leave you a review are often extremely happy or extremely unhappy. That leaves a whole range of customers who don’t feel the need to complain but aren’t ready to sing your praises on their own. Surveys will let you hear from them and learn how to turn lukewarm clients into enthusiastic fans!

And last but not least – proactively reaching out to your customers will show them you care about your opinions, which might positively impact your brand image.

What are the customer feedback form questions?

When creating a customer feedback form, always stay mindful of your current goals. Don’t overdo it with the number of survey questions – the longer your form, the more likely your respondents will give up halfway.

Keep a healthy balance of close-ended and open-ended questions. The former are easy to answer, analyze, and benchmark. The latter provide context and let your customers speak up in their own voices.

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Here’s a list of customer feedback form questions you might use in your form:

How satisfied are you with our products/services? (a CSAT question)
How likely are you to recommend our company to your friends and colleagues? (an NPS question)
How would you rate our product/services?*
How easy was it to fulfill your goals?
What could we do to improve our product/services?
If there was one thing you could change about our products/services, what would it be?

* This rating scale question is very flexible. You can either ask your customers to rate your business in general or inquire about particular areas. Fexample, an online store survey could ask its respondents to rate the purchasing process, product quality, delivery time, etc.

For more inspiration, read our list of the most powerful customer satisfaction questions – or just check out the survey template above!

How to run customer feedback forms with Survicate?

With Survicate, you’ll create, distribute, and analyze your survey all in one tool, with no coding skills nor research team required. In fact, you can have your survey up and running five minutes from now. Here’s how to do it.

Set up your free account, or click the “Send this survey” button above to register and start with a ready-to-go template.

Before working on your form, choose the distribution channel best suited to your needs.

Do you want to include a customer feedback form in your email campaign? Create a sharable link to your survey, or embed the first survey question into your email by pasting a line of code into the HTML editor of your email software. (The tool generates the code for you, so again - you don’t need coding skills to do it.)

Would you rather trigger a website survey on a specific page to catch your customers when they’re the most engaged – e.g., after completing a purchase? Or do you want to show a customer feedback form in your web app to collect opinions about a specific feature? Just add the Survicate tracking code (automatically via Google Tag Manager, Segment, or WordPress plugin, or by copying and pasting).

Once you choose the distribution channel, it’s time to set the survey up. Customize the survey questions and design in our intuitive survey builder. The way your survey looks and sounds should match the rest of your brand communication to inspire your respondents’ trust and positively impact your image.

You can also integrate Survicate with your favorite tools – such as email software for easier email distribution, a collaboration tool for notifications on new responses, or an analytics tool for deeper response analysis.

Once the answers start coming in, you can access them in your analytics dashboard. You’ll be able to see the response breakdown, generate a word cloud out of the answers to open-ended questions to notice recurring trends, and export the data.

But the best way to see how Survicate works is to try it out yourself. Sign up now!

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