An effective survey is short and sweet. Using your time wisely is especially important if you have just launched your MVP and need to act quickly to grow your user base. Â
In the template on top of the page, we suggest asking one rating scale question and following it up with logic-based open-ended questions to glean more insight.Â
You want to start with:
1. How satisfied are you with our product?
This ranking question will let you discover your users’ general satisfaction level. Since the results will give you a numerical satisfaction score (CSAT), you can easily benchmark it and use it as a customer experience metric.
And follow it up with:Â
2. What do you appreciate the most about [product name]?
By asking this question, you'll uncover the most significant value of your product in the eyes of the users, and you'll learn what language your target audience uses to describe your product. Make sure you use the latter in your marketing communications.Â
3. If anything, what would change about [product name]?
Ask this question to uncover future development ideas and build a user-centric road map.Â
The last question in or minimum viable product survey is very similar:Â
4. What would you change about [product name]?
The survey logic is set in such a way that it's displayed to those dissatisfied with your product or to the indifferent ones. Leverage their negative feedback to your advantage: Close the feedback loop.
Depending on your product, you may also want to ask about the respondent's role within a company, or try to identify their demographics.Â
Just remember - the shorter the survey, the better. You want to ask only the questions that deliver you value.Â
Some alternative questions you can consider:Â
5. How likely are you to recommend our product to your friends and colleagues?
This NPS question gauges customer loyalty. It will also let you benchmark yourself against the competition.Â
You can use it to check how likely their software is to generate positive word of mouth. (By encouraging NPS promoters to leave a review.)Â
6. Which features do you find the most valuable?
This question is an alternative to the one in our survey template that asks about the biggest value. It's helpful if putting product analytics in place is still ahead of you. What is unlikely to deliver, though, is the language your customers use to describe the product.
Should you receive low satisfaction (or NPS) scores, you may want to expand the survey with a question about the product’s ease of use:
‍7. How easy is it to use our product?
This Customer Effort Score (CES) question lets you evaluate how much effort it takes to use your product or a specific feature. Like the CSAT question, it measures the general satisfaction level and is convenient to measure and benchmark.
Follow it up with a question about specific features:Â
8. Which features would you like us to improve?Â
When including this question, make sure you use the survey logic so that only respondents who have communicated difficulties using your product are asked to specify the features.Â
Make it a close-ended multiple-choice question to ensure a high response rate and make your users' life easier. If you have many features, consider not including all of them in the survey. Instead, list three of them - those that you sense could be unintuitive for your users and add an option other for respondents to fill.Â
To maximize your response rate, use only some of the questions on this list at a time. Try to keep your survey short and on-topic. Covering too many topics at a time is bound to tire your respondents and negatively affect survey completion rates. It will also discourage your software's users from participating in future research.Â
So, focus on one goal at a time, and leave unrelated questions for another rainy day. ;) Also, make sure you close the feedback loop. By listening to the users and acting on their feedback, you grow a loyal customer base!Â
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